日经BP精选：YKK要在低价格市场与中国和亚洲企业正面较量

Core Viewpoint - YKK, a leading zipper manufacturer, is adapting to increasing competition in the fast fashion market by shifting its operational headquarters to Vietnam and focusing on mid-priced standard products to meet customer demands for pricing and delivery times [5][6]. Group 1: Company Strategy - YKK holds approximately 50% of the global zipper sales market and is known for its high-priced products, but is now targeting the mid-priced standard product market due to intensified competition [5]. - The company is relocating its operational headquarters from Japan to Vietnam to enhance its responsiveness to market demands and improve operational efficiency [5][6]. Group 2: Operational Changes - The new operational headquarters in Ho Chi Minh City, Vietnam, is strategically located in a hub for the sewing industry, facilitating faster progress and collaboration among team members from different regions [7]. - Employees at the new headquarters, including those from South Korea and Japan, are working closely with local staff and global marketing teams to develop comprehensive marketing strategies [7].