证券时报·2025-08-08 08:26Core Viewpoint - The summer box office battle has commenced with the release of multiple films, including the highly anticipated "East Extreme Island," marking a peak in the summer box office competition [1][4]. Film Overview - "East Extreme Island" is a drama, historical, and war film based on a true event during World War II, where Chinese fishermen rescued British POWs from a sinking Japanese cargo ship [3]. - The film is described as a large-scale industrial production, claiming to have the filming scale of "one film equals three," and it has set a record for the longest water scene shooting in Chinese film history [3]. Market Performance - As of August 8, the film has garnered over 30 million yuan in box office revenue with a screening ratio of 34.3%, and it is projected to reach a total box office of approximately 1.2 billion yuan [4]. - The film has generated significant pre-sale interest, with nearly 10 million yuan in pre-sales on August 9, making it the top pre-sale film for that day [4]. Industry Context - The cumulative box office for 2025 has surpassed 35.1 billion yuan, reaching 80% of the total box office for 2024 [5]. - However, the summer box office performance for 2025 is down compared to the previous year, with current earnings close to 7.8 billion yuan, which is 67% of the total for 2024, with only about 20 days left in the summer season [5]. - Following the release of "East Extreme Island," there are still 42 films scheduled for release this summer, including titles like "Catching the Wind" and "Non-Human: Limited Player" [5].