Core Viewpoint - The era of "SIM card-free" mobile phones is approaching, with Huawei set to launch a new foldable smartphone supporting eSIM technology, potentially becoming the first commercially available eSIM smartphone in China [3][4][13]. Group 1: eSIM Technology Overview - eSIM is an electronic SIM card that can be downloaded to mobile devices, providing the same functionality as traditional SIM cards [7]. - The integration of eSIM technology allows manufacturers to save space in devices, making them smaller and lighter, as eSIM occupies only one-third of the space of a Nano SIM card [7]. - Users will find it easier to switch carriers without needing to visit physical stores, enhancing convenience [4][7]. Group 2: Operators' Actions - China Unicom has already launched eSIM services, while China Mobile plans to gradually reopen eSIM services after a temporary suspension [9][11]. - China Telecom is lagging in eSIM service rollout, citing ongoing upgrades and limitations due to its satellite communication business [11]. - The recent shift in operators' attitudes towards eSIM is attributed to clearer switching rules and improvements in security measures [12][11]. Group 3: Competitive Landscape - Huawei is expected to compete with Apple in the eSIM market, with the potential launch of its foldable smartphone in September [13][17]. - Apple has already moved towards eSIM-only devices, with the upcoming iPhone 17 Air expected to eliminate the physical SIM card slot entirely [13]. - According to CounterPoint Research, Huawei holds a significant market share in China, with 19.4% in Q1 2025, while Apple has seen a decline [13].
告别SIM卡槽!华为苹果,打响手机“瘦身战”