“硬要走狠路”的青年创业者，居然在一个户外品牌里找到了共鸣

Core Viewpoint - The article emphasizes the spirit of exploration and innovation among young entrepreneurs, referred to as "tech pioneers," who are committed to long-term goals and face challenges head-on in their entrepreneurial journeys [2][5][7]. Group 1: Event Overview - The 2025 Entrepreneurial Youth Investment Conference took place on July 18, 2025, in Hangzhou, attracting over a hundred entrepreneurial pioneers and investors from popular sectors [5]. - The North Face participated in the conference, showcasing its commitment to the spirit of exploration and innovation, rather than merely promoting its products [5][7]. Group 2: Characteristics of Young Entrepreneurs - Young entrepreneurs are characterized by their pursuit of extreme innovation and competitive products, with a strong emphasis on having solid technology, teams, and business models [8][10]. - A significant 73.8% of young entrepreneurs are driven by self-conquest, with over 80% starting their first venture at or below the age of 25, and more than 70% having a background in science and engineering [11][13]. Group 3: The North Face's Role - The North Face has introduced the concept of "hard road" to symbolize its partnership with tech pioneers, reflecting the resilience and determination of young founders [7][15]. - The brand has engaged in practical applications of technology in outdoor activities, such as using robotic dogs for equipment transport during a hiking challenge, showcasing the intersection of technology and nature [19][22]. Group 4: Entrepreneurial Challenges - Young entrepreneurs face multifaceted challenges, including market competition, cognitive structures, team management, and resource allocation, requiring them to adapt and find sustainable business logic [8][10]. - The average age of the 30 selected "2025 Entrepreneurial Youth Pioneers" is 32.2 years, with a significant portion focusing on artificial intelligence and achieving an average valuation of 1.6 billion [13].