21世纪经济报道·2025-08-08 13:30Core Viewpoint - Li Auto has made a rapid adjustment to the configuration and pricing of its newly launched electric vehicle model i8, responding to user feedback and market demand, which has led to a significant increase in daily orders [10][18]. Summary by Sections Configuration and Pricing Adjustments - The i8 model's configurations were simplified from three variants (Pro, Max, Ultra) to a single configuration, the i8 Max, with a price reduction from 349,800 yuan to 339,800 yuan [1][5]. - The i8 now comes standard with a 720 km range battery, NVIDIA Thor-U chip, platinum sound system, refrigerator, and comfortable seating [1][7][12]. User Feedback and Market Response - Over 98% of users who ordered the i8 chose the Max and Ultra configurations, indicating a strong preference for higher specifications [10][11]. - Following the configuration and price adjustments, daily orders for the i8 surged to three times the previous day's numbers [10][18]. Strategic Shift in Product Offering - The decision to unify configurations reflects a return to Li Auto's original strategy of offering fully equipped models at competitive prices, similar to its earlier products like the Li ONE and L9 [15][17]. - The i8's adjustments include enhancements in battery capacity, comfort features, and advanced driving assistance systems, all standardized across the model [12][14]. Competitive Positioning - In the current market, where electric vehicle penetration exceeds 50%, Li Auto has outperformed luxury brands like Mercedes-Benz, BMW, and Audi in the 300,000 to 400,000 yuan SUV segment [18]. - The i8's launch is expected to strengthen Li Auto's product lineup in this price range and enhance its competitive edge in the electric vehicle market [18].