热搜第一！百果园董事长回应水果太贵！

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low cost and the need to educate consumers about the value of high-quality fruits [1][3]. Financial Performance - In 2024, Baiguoyuan reported a revenue of 10.273 billion RMB, a decrease of 9.8% year-on-year, and a gross profit of 764 million RMB, down 41.9% from the previous year [3][4]. - The company faced a pre-tax loss of 391 million RMB in 2024, compared to a profit of 381 million RMB in the previous year [4][5]. - The number of retail stores decreased to 5,127 by the end of 2024, a net reduction of 966 stores compared to the previous year [4][5]. Market Position and Strategy - Baiguoyuan operates as a large-scale chain enterprise involved in various aspects of the fruit supply chain, including procurement, logistics, and retail [3]. - The company aims to maintain high quality and will not compromise on product standards, despite exploring cost optimization [1][3]. Consumer Engagement - Baiguoyuan has millions of members who recognize the value of the brand, indicating a loyal customer base despite criticisms regarding pricing [1]. - The company is focused on educating consumers rather than catering to the demand for cheaper options, which they believe can lead to uninformed choices [1][3]. Recent Developments - The popularity of the drama "The Lychee of Chang'an" coincided with the fresh lychee season, leading to significant sales, with lychee sales exceeding 77 million RMB [5]. - Following a brief surge in stock price, Baiguoyuan's shares experienced volatility, closing at 1.75 HKD per share as of August 8, with a total market capitalization of 2.694 billion HKD [7].