华为奇瑞投百亿，智界独立，新车1小时订爆1万台

Core Viewpoint - The partnership between Chery and Huawei has evolved with the signing of the "Intelligent World Brand Strategy 2.0" agreement, which includes the independent operation of the Zhijie brand and a commitment of over 10 billion yuan in funding to establish a 5,000-person R&D team, indicating Huawei's increased control over Zhijie [1][5][10]. Group 1: Strategic Changes - Zhijie will operate independently under the newly formed "Zhijie New Energy Company," with Huawei leading the entire management process from product definition to sales and service [5][7]. - Chery has prioritized Zhijie as a strategic project, allocating unlimited resources and halting the development of the Star Era MPV project to bolster Zhijie's R&D capabilities [5][11]. - The establishment of dual design centers in Shanghai and Shenzhen for Zhijie signifies a significant investment in its brand development [5]. Group 2: Product Launch and Market Response - The new Zhijie R7 and S7 models have begun pre-sales, with starting prices of 268,000 yuan and 258,000 yuan respectively, achieving over 10,000 pre-orders within the first hour [1][8]. - Despite previous challenges, including delivery issues and internal resource conflicts, the new models are expected to enhance Zhijie's market performance and are seen as critical to overcoming past sales difficulties [8][10]. Group 3: Historical Context and Future Outlook - The collaboration between Chery and Huawei has faced challenges, including delivery delays and operational misalignments, which have negatively impacted Zhijie's sales [8][10]. - In the first half of the year, Zhijie sold 45,000 units, which is significantly lower than its competitors, indicating a need for improved market strategies [11]. - The upcoming product cycle for Zhijie, featuring upgraded models with advanced technology, will be crucial for assessing the effectiveness of the new operational model and achieving sales growth [11][12].