Core Viewpoint - The article discusses the transformation of Shanghai's Fuxing Island into a "Pain Island" for anime and gaming enthusiasts, highlighting the growing popularity of the two-dimensional culture and its integration into daily life [2][3]. Group 1: Event Overview - The event, organized by Xiaohongshu, featured over 50 global top-tier anime and gaming IPs, including Pokémon and Cyberpunk 2077, as part of the Shanghai Summer International Animation Month [2]. - Approximately 300,000 people participated in a quiz to obtain free tickets, with tickets selling out rapidly, indicating strong demand from the gaming and anime community [3]. Group 2: Community Engagement - Xiaohongshu's community market manager noted that the platform has seen a 175% year-on-year growth in two-dimensional content and a 168% increase in gaming content, making it the third-largest category after fashion and food [3]. - Users on Xiaohongshu are increasingly integrating gaming and anime into their real lives, such as celebrating game character birthdays, reflecting a trend among younger generations to blend virtual experiences with physical activities [3]. Group 3: Economic Impact - During the event, Yangpu District distributed 5 million yuan in consumption vouchers, collaborating with local businesses to enhance the event's reach and impact on the surrounding commercial area [4].
上海复兴岛变“痛岛”,50+顶级动漫游戏IP打造二次元狂欢
第一财经·2025-08-10 01:23