安踏“疯狂扫货”背后，丁世忠兄弟身家四年缩水459.6亿

Core Viewpoint - Anta Sports is rumored to be acquiring the American sneaker brand Reebok, which has generated significant market interest. The company has a history of strategic acquisitions that have bolstered its growth, but the wealth of its founders has been declining despite the company's apparent success [4][6][10]. Group 1: Acquisition Strategy - Anta Sports has been actively acquiring brands since 2009, starting with the purchase of the Italian brand FILA for 600 million HKD, which was struggling at the time. The brand was repositioned successfully, leading to significant revenue growth [7][8]. - Following the success with FILA, Anta accelerated its acquisition strategy, including the purchase of Spandi in 2015, a strategic partnership with Japanese brand Descente in 2016, and the acquisition of Korean outdoor brand Kolon in 2017 [8]. - In 2019, Anta, in collaboration with a consortium, acquired Amer Sports for 4.6 billion euros, which includes high-end outdoor brands like Arc'teryx and Salomon, further enhancing its brand portfolio [9]. - Recently, Anta acquired the German outdoor brand Jack Wolfskin for 290 million USD, filling a market gap in its outdoor product line [9][10]. Group 2: Financial Performance - In 2024, Anta Sports reported a revenue of 70.826 billion CNY, a year-on-year increase of 13.58%, with a net profit of 16.989 billion CNY, up 155.96% [10][13]. - The main brands, Anta and FILA, contributed 33.522 billion CNY and 26.626 billion CNY to the revenue, respectively, with growth rates of 10.6% and 6.1% [10]. - The total revenue of Anta and Amer Sports combined exceeded 100 billion CNY for the first time, reaching 108.578 billion CNY, making it the third-largest sports goods group globally [13]. Group 3: Wealth Decline of Founders - The wealth of founders Ding Shizhong and Ding Shijia peaked at 116.97 billion CNY in 2021 but has since declined to 71.01 billion CNY by 2025, a decrease of 45.96 billion CNY [4][17]. - The decline in wealth coincides with a slowdown in Anta's revenue growth and increasing financial pressures, indicating potential underlying issues within the company [17][19]. Group 4: Operational Challenges - Anta's revenue growth rate has slowed to 13.58%, the second-lowest since 2021, indicating a potential fatigue in growth momentum [19]. - The company's gross margins have also declined, with the main brands showing a decrease in gross margin percentages compared to the previous year [19]. - Anta's cash reserves decreased by approximately 25% year-on-year, and its current liabilities surged by 38.86%, indicating financial strain [19][20]. - The independent operation of various brands within Anta complicates brand integration and marketing strategies, leading to potential conflicts and inefficiencies [20][21].