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“半夜12点还有买家!”北京楼市升温,有楼盘一天认筹50多套
券商中国·2025-08-10 12:54

Core Viewpoint - The new policy has significantly stimulated the Beijing real estate market, particularly in the areas outside the Fifth Ring Road, leading to increased foot traffic and sales activity in new housing projects [1][7]. Group 1: Market Response - Over the weekend following the new policy announcement, there was a noticeable increase in the number of visitors to new housing projects, with one project recording over 50 units in reservations on the first day [1][2]. - In a specific project in Tongzhou District, more than 70 groups of potential buyers visited on Sunday, indicating strong interest [2][3]. - Sales consultants reported that the cancellation of purchase limits for second homes and an increase in the maximum loan amount for housing provident fund loans to 1 million yuan have motivated more buyers to visit and purchase homes [3][6]. Group 2: Sales Performance - The main project in the West area had 540 units available, with over 400 sold at an average price of 60,000 to 63,000 yuan per square meter, and a new batch of 44 units was launched on the first day of the policy [3][7]. - The overall increase in customer visits ranged from 40% to 200% compared to previous weekends, although the actual conversion to sales was primarily from previously interested buyers, with a total increase in reservations estimated at 20% to 30% [7][8]. Group 3: Future Market Outlook - Analysts predict that the new policy will lead to a sales peak in the new housing market outside the Fifth Ring Road, as the removal of purchase limits is expected to attract more eligible buyers [7][8]. - The policy is also seen as a positive signal for developers, encouraging them to accelerate project construction and sales, which may also enhance the activity in the second-hand housing market [7][8]. - The adjustment in housing policies is anticipated to support the balance between work and residence, providing new opportunities for families looking to upgrade their living conditions [8].