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外资银行调整零售布局:压缩在华普通网点规模,发力高端财富管理
第一财经·2025-08-10 14:04

Core Viewpoint - Foreign banks in China are rapidly adjusting their retail business strategies, focusing on high-end retail and cross-border wealth management as new growth engines while closing numerous traditional branches [3][4][8]. Group 1: Structural Adjustments - Over 10 foreign banks have closed branches in mainland China since the beginning of 2025, indicating a trend of reducing physical network presence [4][5]. - HSBC and Standard Chartered have opened flagship branches and private wealth management centers in major cities, emphasizing high-net-worth clients and wealth management as primary business directions [5][6]. - The shift from standard branches to flagship outlets highlights a focus on privacy, professionalism, and brand representation, which are crucial for building competitive advantages in the Chinese market [5][6]. Group 2: Market Opportunities - The wealth management market in China is experiencing structural growth, driven by the expansion of the middle-income group and increasing demand for diversified financial services [8][9]. - The total scale of entrusted assets in various financial products reached 154 trillion yuan by 2024, with an annual growth rate of approximately 10.4% [8]. - Foreign banks are capitalizing on the growing demand for comprehensive wealth management services, including family trusts and global asset allocation [8][9]. Group 3: Competitive Landscape - Despite the potential in the wealth management market, foreign banks face significant competition from domestic banks, which have extensive networks and customer bases [11][12]. - As of the end of 2023, there were only 888 operational foreign bank branches in China, limiting their brand recognition and market coverage [11]. - Some foreign banks, like Dah Sing Bank and Citibank, have divested their personal banking operations, focusing instead on corporate and cross-border services [11][12]. Group 4: Future Outlook - The future growth of foreign banks in China’s wealth management sector is expected to be characterized by differentiation and specialization, focusing on high-end and cross-border services [12]. - Digital transformation is a priority, with foreign banks leveraging technology to enhance service efficiency and compensate for the reduction in physical branches [12]. - The ongoing structural changes in the Chinese financial market are prompting foreign banks to adapt by concentrating on their strengths and transitioning from broad coverage to deep specialization [12].