Canalys·2025-08-11 08:03Core Viewpoint - The global smartphone shipment volume slightly decreased to 288.9 million units in Q2 2025, primarily due to moderate consumer demand, leading to restrained market growth [1] Global Smartphone Vendors Overview - Samsung maintained its position as the largest vendor with a shipment of 57.5 million units, a year-on-year increase of 7%, driven by the Galaxy A series targeting the mass market [1][3] - Apple ranked second with iPhone shipments of 44.8 million units, experiencing a 2% decline year-on-year, facing challenges from intense competition in China and inventory adjustments in the U.S. market [1][3] - Xiaomi held the third position with 42.4 million units shipped, showing strong performance in Latin America and Africa [1][3] - Vivo ranked fourth with a shipment of 26.4 million units, reflecting a 2% year-on-year growth, particularly strong in the Indian market [1][3] - Transsion ranked fifth with 24.6 million units shipped, marking a 3% decline year-on-year [1][3] Regional Market Insights Middle East & Africa - Transsion led with a 35% market share, growing by 6% year-on-year, followed by Samsung at 25% with a 19% increase [4] Latin America - Samsung captured 32% of the market with an 8% growth, while Xiaomi held 20% with the same growth rate [5] Europe - Samsung led with a 31% market share but saw a 10% decline, while Xiaomi grew by 11% to capture 23% [5] Mainland China - Huawei led with an 18% market share, growing by 15%, followed closely by Vivo at 17% with a 10% decline [8] India - Vivo dominated with a 21% market share, experiencing a significant 31% growth, while Xiaomi faced a 25% decline [8] United States - Apple led with a 49% market share but saw a 10% decline, while Samsung grew by 38% to capture 31% [9] Brazil - Samsung held 40% of the market, experiencing a 3% decline, while Lenovo captured 24% with an 8% decline [9] Mexico - Samsung led with a 23% market share, facing a 2% decline, while Xiaomi held 18% with a 13% decline [11] Canalys Smartphone Horizon Service - Canalys, now part of Omdia, offers a comprehensive view of global smartphone shipment estimates, including quarterly market share data and in-depth analysis of specifications such as storage, processors, and cameras [12]