21世纪经济报道·2025-08-11 09:49Core Viewpoint - The controversy surrounding Pop Mart's flagship store in Thailand, which has been accused of resembling Miniso's MINISO LAND store, highlights ongoing competition and design similarities between the two brands in the retail space [1][7]. Group 1: Event Overview - Pop Mart opened its largest global flagship store in Bangkok's ICONSIAM shopping center on August 8, covering an area of 760 square meters and inspired by Thai traditional culture [1]. - Social media users have pointed out similarities between Pop Mart's new store and Miniso's MINISO LAND store in Shanghai, suggesting potential design copying [1]. Group 2: Company Responses - Pop Mart's customer service indicated that relevant departments are handling the situation and advised consumers to follow official channels for updates [7]. - Miniso's staff confirmed that they have registered the issue and will follow up if the claims are substantiated [7]. Group 3: Previous Controversies - This incident is not the first for Pop Mart, as a popular influencer previously complained about receiving products from other brands after purchasing blind boxes from Pop Mart, leading to consumer association involvement [7]. Group 4: Financial Performance - According to Pop Mart's financial report, the company achieved a revenue of 13.04 billion yuan in 2024, marking a year-on-year increase of 106.9%, with overseas revenue reaching 5.07 billion yuan, a significant growth of 375% [7]. - Pop Mart has identified Thailand as a crucial part of its strategic expansion in Southeast Asia [7]. Group 5: Miniso's Market Position - Miniso opened its TOPTOY brand store in Bangkok's Siam Center in October 2024, with blind boxes contributing approximately 7% to its sales, and related products accounting for nearly 30% of total sales [8].