百度换人讲故事

Core Viewpoint - The change in the product presentation mechanism may be more significant than the product updates themselves, indicating a potential restructuring of internal authority and responsibility within Baidu [2][6]. Group 1: Baidu's AI Search Product Updates - As of August 6, Baidu's AI search has 322 million monthly active users, leading the domestic AI search industry [2]. - Baidu announced a major upgrade to its search intelligence framework, allowing for longer text and complex question inputs, integrating AI writing, problem-solving, and PPT tools [2]. - The recent changes are viewed internally as the largest product revision in nearly a decade, with a focus on transforming search from an information entry point to a task hub [2]. Group 2: Shift in Presentation Mechanism - The presentation of the product was led by three young product managers, a departure from the traditional approach of senior executives, reflecting a deliberate adjustment in Baidu's organizational mechanism [2][3]. - This shift emphasizes the "product manager responsibility system," encouraging frontline product managers to take on roles in direction-setting and external communication [2]. Group 3: User Engagement and Feedback - Post-AI Day, the Baidu AI search team received extensive user feedback, which has been quickly organized and incorporated into future iterations, moving away from a closed development model [9]. - The team has begun actively engaging with users on platforms like Xiaohongshu and Douyin to gather real-world feedback, indicating a more open and collaborative approach [10]. Group 4: Expression and Communication Changes - The internal preparation process included trial presentations, simulated questioning, and communication training to help product managers navigate complex external environments [7]. - The expression mechanism reflects a changing relationship between the Baidu AI search team and its users, with a focus on clear communication of product logic and functionality [9]. Group 5: Broader Industry Trends - Other companies like ByteDance and Alibaba are also adjusting their AI product presentation strategies, promoting younger product managers and technical leaders to the forefront [3][13]. - Internationally, companies like OpenAI and Apple have distinct approaches to product communication, with OpenAI focusing on transparency and Apple emphasizing a polished presentation style [4][14].