空降总裁，为“亏损王”锂电巨头逆天改命

Core Viewpoint - The company, 瑞浦兰钧 (0666.HK), has shown significant recovery in its financial performance, moving from a state of substantial losses to a near break-even point, demonstrating that success is possible even in a challenging market environment [1][3]. Financial Performance - In the first half of 2025, 瑞浦兰钧 achieved revenue of 9.491 billion yuan, a year-on-year increase of 24.9%, and a gross profit of 829 million yuan, up 177.8% [3]. - The company's loss narrowed to 63 million yuan, indicating a 90.4% reduction compared to the same period last year, with gross margin improving from 3.9% to 8.7% [3]. - The total sales volume of lithium batteries reached 32.40 GWh, representing a growth of approximately 100.2% year-on-year, with energy storage battery shipments at 18.87 GWh (up 119.3%) and power battery shipments at 13.53 GWh (up 78.5%) [3]. Production Capacity and Market Position - The company has achieved nearly 100% utilization of its production capacity, particularly in the small square aluminum shell batteries for household energy storage, which are in high demand overseas [3][5]. - 瑞浦兰钧 ranks among the top five globally in energy storage cell shipments, with its household energy storage cells leading the market [5]. - The company has successfully penetrated the top ten household storage customers globally, with its cells being used in key products that define industry standards [5]. Strategic Leadership and Organizational Changes - The new president, 冯挺, has implemented significant strategic adjustments, focusing on organizational efficiency and collaboration among departments [8]. - Key strategies include optimizing customer engagement by deepening relationships with fewer clients, enhancing production flexibility across various bases, and prioritizing high-margin overseas markets [8][9]. - The company has adopted a "delivery priority over cost control" strategy to ensure supply chain stability, even at the expense of short-term costs [9]. Future Expansion Plans - 瑞浦兰钧 plans to expand its production capacity, with a new facility in Indonesia set to produce 8 GWh, aligning production with secured customer orders [9]. - The management emphasizes that future capacity planning will be closely tied to customer orders to avoid the pitfalls of previous blind expansions [9]. - The company aims to validate its expansion model through manageable scales before replicating successful practices [9]. Challenges Ahead - Despite the significant improvement in gross margin, it remains lower than that of leading competitors in the industry, posing a challenge for further profitability enhancement [9]. - The company must navigate potential risks related to global geopolitical issues and supply chain disruptions, which will test the management's capabilities [9].