1年生死存亡时限，打造下一个横店？

Core Viewpoint - The article discusses the rise and potential decline of live-streaming e-commerce and the emerging trend of short drama bases in China, questioning whether this trend represents a genuine opportunity or a bubble in the market [4][5]. Group 1: Live-streaming E-commerce - Live-streaming e-commerce was once a booming sector, with cities like Hangzhou and Guangzhou competing to become the leading hub for this industry [4]. - As the growth of live-streaming e-commerce slows down, many players are facing losses, leading to a significant number of live-streaming bases becoming unprofitable, with estimates suggesting that 90% of these bases are not making money [4]. Group 2: Short Drama Bases - The short drama market is experiencing rapid growth, with projections indicating that its market size will reach 634.3 billion yuan by 2025 [5]. - Cities across China, including Hebei, Henan, and Shandong, are establishing short drama bases, aiming to capitalize on this growth [5]. - Xi'an has emerged as a leading city for short drama production, with approximately 60 out of 100 micro-dramas being produced there, supported by a cluster of filming bases [7][8]. Group 3: Zhengzhou's Rise - Zhengzhou is recognized as a new "vertical city" for short dramas, producing around 100 short dramas daily, which accounts for nearly 40%-60% of the national output [8]. - The city has implemented supportive policies, including a special fund and free public scene resources, to encourage short drama production [8]. - Zhengzhou's unique advantage includes the availability of unfinished buildings, which are repurposed for filming, providing attractive settings for short dramas [9]. Group 4: Business Models and Market Dynamics - Short drama bases are primarily developed through partnerships between local governments, industry players, and real estate developers, with some bases operating under a "two landlord" model, charging daily fees for scene usage [10][12]. - The average daily rental fee for filming locations has decreased significantly from 5,000-6,000 yuan to around 3,000-4,000 yuan due to increased competition among bases [12]. - The short drama market is projected to exceed 600 billion yuan by the end of the year, driven by the demand for content in platforms like Douyin [11]. Group 5: Regional Development and Competition - Various regions, including Northeast China, are attempting to establish their own short drama hubs, with local governments beginning to formulate supportive policies [14][16]. - The competition among cities to become the leading short drama center is intensifying, with each region aiming to develop its unique strengths and attract production companies [14][17]. - Established bases are focusing on profitability, with some setting a one-year timeline for sustainability, while others are exploring diverse revenue streams beyond just location rentals [18][19].