阿里最老业务，正在“往死里投入”

Core Viewpoint - 1688, Alibaba's oldest business, remains attractive to young users and continues to innovate, with significant growth in active buyers and AI integration [2][23][28] Group 1: Business Performance and User Demographics - In 2023, 1688 had over 260 million annual users, with 100 million engaging in transactions, and 55% year-on-year growth in active buyers expected by 2024 [2][22] - The platform has seen a surge in young buyers aged 25-30 from first and second-tier cities, many of whom use 1688 as a startup platform [2][22] - 1688's revenue and user scale are still less than one-tenth of Taobao and Tmall, but it has maintained its appeal to younger demographics [23] Group 2: AI Integration and Technological Advancements - 1688 has launched over 70 AI projects, narrowing down to 10 core directions, with a focus on enhancing user experience and operational efficiency [3][25] - The AI digital employee has evolved to version 3.0, providing a virtual team for merchants, significantly reducing the time required for product listings and operational tasks [11][14] - AI technology has improved platform conversion and repurchase rates by 20% to 30%, with expectations of a 50% to 100% increase by 2025 [28] Group 3: Strategic Developments and Future Outlook - 1688 has been upgraded to a primary business unit within Alibaba's Taotian Group, reflecting its strategic importance [20] - The introduction of new business lines, such as the "1688 Source Selection" brand and membership services, aims to cater to cost-conscious consumers [18][22] - The company is transitioning towards becoming a supply chain technology firm, with plans for full AI integration across all operational aspects in the next five years [24][28]