广东人、江苏人、北京人，最爱买基金！

Core Viewpoint - JD Finance has revealed important investor data, highlighting a significant increase in young investors, particularly those aged 25-35 and 18-25, indicating a shift in the investor demographic towards the "Z generation" [2][5]. Group 1: Investor Demographics - The proportion of investors aged 25-35 is approximately 40%, while those aged 18-25 account for about 20%, together making up over half of the investor base [5]. - The "Z generation" is becoming a key growth force in fund investments [2]. Group 2: Fund Performance and User Engagement - As of July 2025, the number of new users on the JD Finance platform has increased by 58% year-on-year, and the number of fund trading users has grown by 47%, indicating a rise in trading activity [5]. - The platform's fund offerings include various types such as money market funds, bond funds, mixed funds, and equity funds, with a total non-money fund scale of 126.3 billion yuan expected by the end of 2024 [4]. Group 3: Investment Preferences - Investors show a diversified product selection, with active equity funds and index funds making up 68% of the portfolio, reflecting confidence in structural market trends [5]. - Stable bond funds account for about 15%, and "fixed income +" products represent 5%, indicating a balanced approach to risk and return among some investors [5]. Group 4: Geographic Distribution - The top three provinces for fund purchases are Guangdong, Jiangsu, and Beijing, where investors exhibit higher sensitivity to market opportunities [5]. Group 5: Strategic Focus - JD Finance is prioritizing the development of equity funds, aiming to enhance the scale and proportion of equity assets in wealth allocation [6]. - The company plans to deepen its "investor-centric" service philosophy, leveraging technology and professional services to create more value for investors [6].