21世纪经济报道·2025-08-13 07:18Core Viewpoint - The article discusses the newly released draft regulations by the State Administration for Market Regulation (SAMR) aimed at enhancing food safety responsibilities for online food trading platforms, amidst a competitive landscape marked by significant subsidy wars among major players like JD.com, Ele.me, and Meituan [1][3]. Group 1: Regulatory Framework - The draft regulations cover various online food trading platforms, including delivery services, live streaming, social media, short video platforms, community group buying, and self-built websites [1]. - The regulations consist of 23 articles focusing on five main areas: overall requirements, responsibility allocation, personnel requirements, violations, and penalties [3]. Group 2: Responsibilities and Compliance - Platforms are required to ensure that their branches, agents, and partners comply with food safety management responsibilities [3]. - If platforms engage in self-operated food sales, they must fulfill the responsibilities of food sales enterprises [4]. Group 3: Personnel and Monitoring - The regulations mandate platforms to establish a "daily control, weekly inspection, monthly scheduling" system and appoint food safety directors and personnel commensurate with transaction volumes [4]. - Food safety personnel are encouraged to utilize AI and big data for compliance monitoring and risk assessment of food producers and sellers on the platform [4]. Group 4: Addressing Food Safety Risks - The article highlights that previous regulations lacked clarity in management responsibilities, necessitating more detailed guidelines for platforms to implement food safety management effectively [5]. - Instances of food safety risks have been noted, with platforms being urged to adhere strictly to food safety laws and regulations following multiple discussions with regulatory authorities [6]. Group 5: AI and Marketing Practices - The article points out concerns regarding the use of AI-generated images by merchants, which can mislead consumers about the actual conditions of food establishments [6][9]. - Platforms like Meituan and JD.com have responded by tightening their review processes for merchant images to prevent misleading marketing practices [8][9].