岭南荔枝跨洋记：保鲜技术护航 “东方爱情果”叩响全球市场

Core Viewpoint - The article highlights the successful export of Guangdong lychee to global markets, particularly the United States, driven by advanced preservation technology, logistics, and cultural branding efforts [1][5][15]. Export Growth - Guangdong's lychee exports have reached over 8,000 tons annually, accounting for 55% of the national total, with significant growth in markets like the U.S. and ASEAN [9][15]. - In the first half of this year, Guangzhou exported 1,099.3 tons of lychee, a 2.5-fold increase, with the U.S. market seeing a staggering 26-fold growth [1][15]. Preservation Technology - Companies like Mingjing Agriculture have developed a complete preservation system, including automated temperature-controlled processing and innovative packaging materials, allowing lychee to be shipped to New York with a shelf life exceeding 40 days [5][6][7]. - The preservation process involves rapid freezing within one hour of picking, and maintaining a constant temperature of 0°C throughout the shipping process [6][7]. Cultural Branding - There is a push to create a strong cultural identity for Chinese lychee in global markets, with initiatives like the "Chinese Lychee Festival" aimed at enhancing brand recognition [15][16]. - The article emphasizes the need for a cultural symbol for lychee, contrasting it with Madagascar lychee, which has successfully branded itself as a "Christmas fruit" in Western markets [15]. Market Challenges and Opportunities - Despite the success, there are challenges in fully penetrating the U.S. market, as the cultural recognition of lychee remains limited [15]. - Emerging markets such as Dubai and Southeast Asia are identified as new growth areas for lychee exports, with increasing demand noted [15][16].