胖东来购买珠宝有新规：需提前1天登录小程序预约

Core Viewpoint - The article discusses the adjustment of the jewelry appointment system by Pang Donglai, effective from August 17, 2025, aiming to enhance customer experience and ensure fair access to jewelry purchases [3][4]. Appointment System Changes - The new appointment system requires customers to log in to the Pang Donglai membership mini-program at 20:00 daily to book services for the next day, with automatic allocation of appointment numbers [3]. - Appointments are limited to one per customer for each product category within a 30-day period, and the selection time is capped at 20 minutes [4]. Customer Identification and Restrictions - A real-name appointment system is implemented, requiring customers to complete real-name verification on the Pang Donglai membership card. Appointments are non-transferable and can only be fulfilled by the individual who made the appointment [4]. - To protect minors, purchases of high-value items like jewelry require guardian consent, and only individuals aged 18 and above can initiate appointments after real-name verification [4]. Sales Performance - In 2024, Pang Donglai's total jewelry sales reached 1.546 billion yuan. As of August 11, 2025, the total sales for the year have already reached 1.441 billion yuan [9]. Intellectual Property - Pang Donglai has registered several trademarks related to jewelry, including "Donglai Chijin" and "Donglai Pushi," and has announced multiple design patents for jewelry products [10][12].