乘联分会·2025-08-14 08:39Core Viewpoint - The article discusses the current state and trends in the pickup truck market in China, highlighting sales performance, export growth, and the rise of new energy pickups. Group 1: Pickup Truck Sales - In July 2025, the pickup truck market sold 41,000 units, a year-on-year increase of 1.7% but a month-on-month decrease of 15.0%, aligning with the median level of the past five years [2][6] - From January to July 2025, total sales reached 348,000 units, reflecting a year-on-year growth of 11.0% [2][6] - Great Wall Motors continues to lead the market, with strong performances both domestically and internationally, supported by export demand [2][3] Group 2: Regional Demand - The main demand for pickups is concentrated in the Southwest and Northwest regions, which accounted for 45% of total demand in July 2025 [2] - The growth of new energy pickups is notable in cities like Shenzhen and Guangzhou, indicating a strong potential for domestic demand [2] Group 3: Export Performance - In July 2025, pickup truck exports reached 23,000 units, a month-on-month decline of 13% but a year-on-year increase of 13% [2][3] - Exports accounted for 56% of total pickup sales in July 2025, up from 45% in 2024, indicating a significant improvement in China's pickup truck export capabilities [2][3] Group 4: New Energy Pickup Trucks - In 2024, the sales of new energy pickups are projected to reach 21,200 units, marking a substantial year-on-year growth of 170% [3] - In July 2025, new energy pickups sold 4,000 units, a year-on-year increase of 182% but a month-on-month decrease of 41% [3] - Cumulatively, from January to July 2025, new energy pickup sales reached 46,000 units, reflecting a staggering growth of 702% compared to the previous year [3]