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宗馥莉出手,投资10亿元,80000㎡工厂招标
21世纪经济报道·2025-08-14 10:52

Core Viewpoint - The article discusses the strategic shift of Wahaha Group, particularly under the leadership of Zong Fuli, following the closure of 18 factories, including those in Shaanxi, and the establishment of a new beverage production base in Xi'an, indicating a significant restructuring and market expansion effort in the northwest region of China [1][7]. Group 1: Company Restructuring - Zong Fuli has transitioned from a major shareholder to the actual controller of Xi'an Hengfeng Beverage Co., Ltd., which is a key supplier for Wahaha [1][8]. - The new Xi'an beverage production base project has been approved, with a total investment of 1 billion yuan, covering a construction area of approximately 80,878.89 square meters [3][5]. - The project will include production lines for purified water, tea beverages, coffee, fruit juices, and dairy products, indicating a comprehensive product range [5][10]. Group 2: Market Strategy - The establishment of the new production base aligns with Zong Fuli's broader strategy to consolidate control over the northwest market, following the closure of several factories [7][10]. - The management team of the new base consists of key figures from the "Hongsheng System," suggesting a strategic integration of resources and management [10]. - The restructuring includes a shift in distribution partnerships, with adjustments in the sales network to favor the "Hongsheng System," indicating a move towards vertical integration in the northwest market [9][10].