价格胜过标签，关税影响下为何“美国制造”不香了？

Core Viewpoint - The article discusses the impact of tariffs implemented by the Trump administration on American consumer behavior, indicating that the emphasis on "Made in America" products is declining as consumers prioritize price and value over origin [3][8]. Group 1: Consumer Attitudes - A recent survey by the Conference Board reveals that American consumers are less likely to prioritize product origin, focusing instead on price and value [3][6]. - The survey indicates an 18% decline in the appeal of "Made in America" products compared to three years ago, suggesting that concerns about potential price increases associated with domestic production are overshadowing national economic interests [9][10]. - Consumers are increasingly seeking affordable brands and adjusting their purchasing behavior due to ongoing inflation and high prices [7][9]. Group 2: Demographic Insights - The survey shows that income and age significantly influence preferences for "Made in America" products, with higher-income groups showing less interest in origin compared to lower-income groups [6][10]. - Younger consumers tend to prioritize price over origin, leading to a greater preference for products from low-cost manufacturing countries [7][10]. - Households earning less than $125,000 exhibit a higher preference for products from low-cost countries like India and Vietnam [6][7]. Group 3: Tariff Policy Implications - The article highlights that the primary goal of the Trump administration's tariff policy was to address the hollowing out of American industries and the associated blue-collar job issues, rather than to lower import prices for consumers [3][10]. - The U.S. trade deficit was reported at $1.3 trillion in 2024, with tariffs seen as a tool to reduce this imbalance [10]. - Despite the tariffs, the appeal of foreign products, particularly from Canada, remains strong among American consumers, while perceptions of products from countries like Bangladesh and Vietnam are less favorable [9][10].