Core Viewpoint - The article discusses the challenges and performance of the fruit retail chain, Baiguoyuan, highlighting the controversy surrounding its chairman's comments and the financial struggles faced by the company in 2024, including significant losses and a reduction in store count [2][10]. Group 1: Company Performance - In 2024, Baiguoyuan reported a net profit loss of 386 million yuan, a year-on-year decline of 206.7% [2]. - The total revenue for the year was 10.273 billion yuan, down 9.8% compared to the previous year [2]. - The number of chain stores decreased from 6,093 in 2023 to 5,127 in 2024, representing a net closure of 966 stores, a decline of 15.9% [2]. Group 2: Franchise Operations - Baiguoyuan operates primarily through a franchise model, with 4,039 out of 5,127 stores being franchise locations, accounting for 78.8% of total stores [2]. - Franchisees are required to follow company guidelines for product display, pricing, and promotions, with regular inspections by company staff [5]. - The company has a policy of distance protection for franchisees, preventing the opening of new stores within a certain radius of existing ones [5]. Group 3: Consumer Engagement and Membership Strategy - Baiguoyuan has implemented a membership recharge strategy, offering incentives for customers who recharge their accounts, which has attracted over 10.86 million successful recharges [9]. - The number of members across all distribution channels increased by 8.1% year-on-year to 90.74 million, while the number of paying members decreased by 27.1% to approximately 850,000 [9]. Group 4: Controversy and Public Perception - The chairman's comments on consumer education have sparked controversy, with some perceiving them as elitist, leading to negative public sentiment [2][10]. - Despite the controversy, franchisee Dan Hongtao reported that his store remains profitable despite the challenging environment, indicating mixed experiences among franchisees [4][6].
一位百果园重庆加盟商口述:虽艰难但挣钱
经济观察报·2025-08-14 12:35