王一博起诉莆田鞋，将于9月开庭

Core Viewpoint - The article discusses the legal case involving Wang Yibo suing multiple companies for unauthorized use of his likeness, highlighting the importance of celebrity rights and the implications of unauthorized endorsements [2][8]. Summary by Sections Legal Proceedings - Wang Yibo has filed a lawsuit against several companies, including Putian Lai Le E-commerce Co., Ltd. and Putian Lai Le Investment Co., Ltd., for a portrait rights dispute, with the court hearing scheduled for September 2, 2025 [2][5]. - The case number is (2025) Min 0304 Min Chu 5168, and it will be heard at the Putian City Licheng District People's Court [5]. Company Background - Putian Lai Le Investment Co., Ltd. was established in December 2023, with a registered capital of 880,000 RMB, and is involved in investment activities and business management [6]. - Putian Lai Le E-commerce Co., Ltd. was founded in July 2021, with a registered capital of 500,000 RMB, focusing on internet sales and retail of shoes and hats [7]. Celebrity Rights and Legal Framework - The article emphasizes that unauthorized use of a celebrity's likeness for commercial purposes constitutes infringement, as outlined in the Civil Code, which protects individuals' portrait rights [8]. - It states that any organization or individual must obtain consent from the portrait rights holder before using their likeness for any purpose, including advertising and promotions [8].