国家发钱养娃，有奶粉连夜涨价40%？家长痛斥吃相难看，真相是……

Core Viewpoint - The recent implementation of the childcare subsidy policy has led to allegations of price gouging among baby product retailers, with some consumers reporting price increases exceeding 40% for certain brands of milk powder and diapers [1][2][5]. Group 1: Price Increases and Consumer Reactions - Consumers have reported significant price hikes for essential baby products, with some milk powder brands seeing increases of over 60 yuan per can, leading to concerns that the subsidy may not benefit families as intended [2][10]. - A specific example includes a consumer noting that the price of a six-can box of Feihe milk powder increased by 102 yuan, while another reported a price jump for a Beiyinmei milk powder from 191 yuan to 269 yuan, a rise of over 40% [10]. - Diapers have also been implicated in price increases, with brands like Pampers and Baby Care facing scrutiny, as one Baby Care product reportedly increased by 43 yuan, a nearly 16% rise [12]. Group 2: Retailer Responses and Market Dynamics - Despite consumer complaints, major companies like Yili, Feihe, and Beiyinmei have denied any price increases, attributing perceived price changes to adjustments in promotional strategies and differences in online and offline pricing transparency [26][28]. - Retail visits to stores like Leyou and Lijia Baby revealed no immediate price changes, although sales staff indicated that future price adjustments could occur based on manufacturer notifications [23][24]. Group 3: Market Trends and Future Outlook - The willingness of baby product retailers to raise prices may be linked to a recovering birth rate and an upgrade in consumer demand for quality products, as indicated by a report predicting an increase in newborns in 2024 [2][29]. - High brand loyalty among parents, with over 85% showing loyalty to milk powder and over 75% to diapers, suggests that companies may feel secure in raising prices without losing customers [30]. - Companies like Beiyinmei have reported improved financial performance, with a 1.01% increase in revenue and a 93.87% rise in net profit year-on-year, indicating a favorable market environment for baby products [32].