中航协发布自律公约：民航的“反内卷”指向机票销售

Core Viewpoint - The article discusses the release of the "Self-Regulatory Agreement for Air Passenger Transport" by the China Air Transport Association, which aims to enhance safety, service quality, operational efficiency, and market regulation in the domestic aviation industry while ensuring fair competition and consumer rights [3]. Group 1: Key Provisions of the Agreement - The agreement emphasizes strict adherence to pricing laws and anti-unfair competition laws to eliminate malicious competition practices such as below-cost dumping and false advertising [5]. - It addresses the issue of "price wars" in domestic routes, where airlines engage in excessive low pricing to gain short-term profits, leading to a situation where the industry grows but profitability does not [6][7]. - The agreement mandates increased supervision of airline sales networks and agents to ensure compliance with published pricing and service conditions, prohibiting unauthorized sales practices [8]. Group 2: Industry Context and Reactions - The Civil Aviation Administration of China has initiated measures to combat "involution" in the aviation sector, which refers to excessive competition leading to unsustainable pricing strategies [9]. - Major airlines have begun to promote the "Civil Aviation Version of 12306," a direct sales platform that offers transparent pricing and aligns with airline rules, as part of the effort to counteract involution [11]. - Despite these efforts, the average economy class ticket price in the first half of 2025 remains lower than both the previous year and pre-pandemic levels, indicating ongoing challenges in the market [11].