第一财经·2025-08-15 05:03Core Viewpoint - JD's second-quarter financial report highlights significant growth in revenue but a substantial decline in net profit, primarily due to increased strategic investments in new business areas [3][4]. Business Performance - JD's total revenue for Q2 2025 reached 356.7 billion yuan, a year-on-year increase of 22.4%. However, net profit attributable to ordinary shareholders fell by 50.8% to 6.2 billion yuan [3]. - The retail segment, including JD Health and JD Industrial, generated 310.1 billion yuan in revenue, up 20.6% year-on-year, with electronics and home appliances seeing a 23.4% increase [4]. - JD Logistics reported revenue of 51.56 billion yuan, reflecting a 16.6% year-on-year growth [5]. New Business Developments - New business revenue, including JD's food delivery service, surged to 13.85 billion yuan, marking a 198.8% increase year-on-year. However, this segment incurred significant operational losses of 14.78 billion yuan due to high costs [7]. - Marketing expenses rose dramatically by 127.6% to 27 billion yuan, largely driven by promotional activities for new business initiatives [9]. Operational Expansion - JD Logistics expanded its overseas warehouse presence, establishing facilities in countries such as the USA, UK, France, and Saudi Arabia, with over 130 warehouses globally as of June 30, 2025 [6]. - The launch of the "JoyExpress" delivery service in Saudi Arabia and the introduction of the "Seven Fresh Kitchen" initiative reflect JD's commitment to diversifying its service offerings [7][10]. Workforce and Human Resources - As of June 30, 2025, JD's ecosystem employed approximately 900,000 individuals, with total human resource expenditures reaching 136 billion yuan over the past twelve months [10].