「东北雨姐」们扎堆复出，但规则变了

Core Viewpoint - The article discusses the challenges faced by internet celebrities, particularly "Northeast Rain Sister," in attempting to make a comeback after being banned for selling fake products, highlighting a broader trust crisis in the influencer economy [6][19]. Group 1: Northeast Rain Sister's Comeback Attempts - Northeast Rain Sister is trying to re-enter the public eye after being banned for selling fake sweet potato noodles, with subtle actions indicating a potential comeback [7][10]. - Despite her attempts to engage with followers through social media, public sentiment remains largely negative, with many users expressing resistance to her return [8][10]. - The backlash against her is rooted in past incidents where her team failed to adequately compensate affected consumers, leading to a significant loss of trust [10][12]. Group 2: Impact on Business and Influence - Following the scandal, Northeast Rain Sister's business empire has shrunk, with two of the five companies she was associated with being dissolved [12][13]. - Her follower count has dropped from over 24 million to approximately 17.84 million, indicating a loss of over 6 million followers, which directly impacts her monetization capabilities [13][14]. - The article notes that her previous revenue streams, including high advertising rates, have been completely halted due to the ban [13]. Group 3: Broader Trends in the Influencer Economy - The challenges faced by Northeast Rain Sister reflect a larger trend in the influencer economy, where even previously successful influencers are struggling with declining trust and engagement [17][19]. - The article highlights that consumers are becoming more discerning, leading to a shift from a traffic-driven model to a value-driven approach in the influencer economy [19]. - Platforms are adjusting their strategies to support mid-tier content creators and diversify content offerings, indicating a potential shift in the influencer landscape [18][19].