年增86%，2025年OLED显示器出货量或达266万台

Core Insights - The article highlights the strong demand for OLED displays driven by the esports market and proactive promotion by panel and brand manufacturers, predicting a significant increase in OLED display shipments by 2025 [2][5]. Market Overview - The main markets for OLED displays include North America, Europe, and China, collectively accounting for over 80% of shipments. Despite higher prices compared to LCD displays, consumers in these regions possess sufficient purchasing power, making them key markets for OLED displays [5][6]. - In 2024, North America is expected to account for 44% of global OLED display shipments, the highest globally. However, due to international market changes, this share is projected to decrease to 33% by 2025 as brands diversify their focus towards Europe and China [5][6]. Regional Projections - The European market's share of OLED display shipments is anticipated to rise from 28% in 2024 to 33% in 2025, driven by increased marketing efforts from esports brands [6]. - The Chinese market is also expected to see growth, with its OLED display shipment share increasing from 14% in 2024 to 21% in 2025, fueled by strong esports demand and the upgrading of internet cafes to high-spec displays [6]. Shipment Forecast - TrendForce forecasts that OLED display shipments will reach 2.66 million units in 2025, representing an 86% year-on-year increase, with an overall penetration rate of approximately 2% in the display market. This growth momentum is expected to continue, with a potential penetration rate of 5% by 2028 [2][6].