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股价猛拉!老铺黄金宣布:提价!网友:排队中
中国基金报·2025-08-15 10:16

Core Viewpoint - Laopuhuang plans to increase product prices on August 25, leading to heightened consumer interest and sales activity [8][9][12]. Price Adjustment Announcement - On August 15, Laopuhuang officially announced a price adjustment, stating that the details would be based on actual prices in online and offline stores [8][9]. - Following the announcement, Laopuhuang's stock price rose, with an intraday increase of nearly 5% [5]. Sales Strategy and Consumer Behavior - Laopuhuang's customer service confirmed the price increase but did not specify which product categories would be affected or the extent of the price changes [9]. - Sales personnel are actively encouraging potential buyers to purchase before the price increase, especially with the upcoming Qixi Festival on August 29 [9][12]. - Historically, Laopuhuang has implemented 2 to 3 price adjustments annually, with a notable increase occurring in February, which led to a buying frenzy [9][14]. Historical Context of Price Changes - In February, Laopuhuang's price increase ranged from 5% to 12%, with a limit on purchases to prevent stockpiling [15]. - There were reports of a "buying rush" during previous price hikes, indicating strong consumer demand [15]. Financial Performance and Market Position - Laopuhuang expects to achieve sales revenue of approximately 138 billion to 143 billion yuan for the first half of 2025, representing a year-on-year growth of about 240% to 252% [16]. - The adjusted net profit is projected to be around 23 billion to 23.6 billion yuan, reflecting a year-on-year increase of approximately 282% to 292% [16]. - The brand's market advantage is attributed to its expanding influence and continuous product optimization [16]. Market Trends and Consumer Preferences - The international gold price has been rising, with COMEX gold prices recently reaching around 3,390 USD per ounce [19]. - Despite a slight decline, gold jewelry prices remain above 1,000 yuan per gram, indicating a high market value [20]. - In the first half of 2025, China's gold consumption decreased by 3.54%, with gold jewelry consumption dropping by 26% [22]. - However, products with strong design and high added value continue to attract consumer interest, supporting profitability for retailers [22].