经济观察报·2025-08-15 15:48Core Viewpoint - The article emphasizes that JD's new business model in the food delivery sector has successfully withstood market tests, showcasing its strategic depth and value creation beyond just competing in a duopoly market [1][19]. Group 1: Market Context and Challenges - China is the world's largest food delivery market, yet it has faced issues such as declining prices, high commissions, and difficulties for riders, leading to a stagnant competitive landscape dominated by two major players [2]. - The entry of JD into the food delivery market is seen as a disruptive force, addressing industry pain points with a focus on zero commissions for merchants, quality delivery, and rider protections [2][9]. Group 2: Financial Performance and Growth - JD's Q2 2025 earnings report revealed total revenue of 356.7 billion RMB, a year-on-year increase of 22.4%, with the new business segment driven by food delivery seeing a staggering 199% revenue growth [2][11]. - The number of active users and purchase frequency on JD's platform increased by over 40% year-on-year, indicating strong user engagement and cross-purchase potential between food delivery and other retail categories [11]. Group 3: Strategic Development and Long-term Vision - JD's management emphasizes a long-term approach to its food delivery strategy, aiming to establish a sustainable business model over the next five to twenty years [4][6]. - The company has expanded its food delivery service to cover 350 cities and over 1.5 million quality dining establishments, creating a reliable service network for consumers [6][8]. Group 4: Competitive Positioning and Innovation - JD has positioned itself as a "third pole" in the food delivery market, effectively breaking the duopoly of Meituan and Ele.me, and is focused on enhancing user experience and merchant confidence [6][18]. - The company has chosen to avoid engaging in destructive subsidy wars, instead opting for a strategy that emphasizes quality and sustainability [9][18]. Group 5: Supply Chain and Operational Efficiency - JD's food delivery service leverages its supply chain capabilities to enhance operational efficiency and reduce costs, aiming to solve long-standing issues in the food delivery industry [18][21]. - The launch of the "Seven Fresh Kitchen" brand has shown promising results, with daily orders exceeding 1,000 and a repurchase rate significantly higher than the industry average [19]. Group 6: Future Outlook - JD's management believes that the food delivery business will play a crucial role in the company's overall strategy, particularly in enhancing its instant retail capabilities [21]. - The company is committed to exploring sustainable growth models that benefit all stakeholders in the food delivery ecosystem, including merchants, riders, and consumers [16][19].