调研｜争抢养老金融主账户的银行，开始新的行动了

Core Viewpoint - The article emphasizes the increasing importance of pension finance in the banking sector as China's aging population reaches significant levels, with projections indicating that by 2035, over 30% of the population will be aged 60 and above [1]. Group 1: Banking Strategies in Pension Finance - Banks are placing unprecedented strategic importance on pension finance, adopting common methodologies such as ensuring credit supply for quality projects in health, elderly care, and medical sectors [2]. - On the product and service front, banks are optimizing offerings for different life stages of clients, including pre-retirement, retirement preparation, and post-retirement [2]. - There is a focus on enhancing physical and digital infrastructure to accommodate elderly needs, including the renovation of physical branches and the development of user-friendly mobile banking applications [2]. - Cultural awareness initiatives are being implemented to educate the elderly on financial rights and risk prevention through regular themed and public welfare activities [2]. Group 2: Digital Transformation in Elderly Care - Some banks are adopting innovative, non-financial approaches to support elderly living, as demonstrated by the use of a digital health management platform developed by Guangfa Bank at the Shenzhen Elderly Care Center [3][4]. - The Shenzhen Elderly Care Center, operational since December 2018, has 800 beds and utilizes a dedicated app for staff to manage various care tasks efficiently, including health monitoring and service tracking [5][7]. - The digital health management platform aims to streamline the entire process of elderly care, covering admission, health management, and financial transactions, thereby enhancing operational efficiency [7][10]. Group 3: Guangfa Bank's Strategic Positioning - Guangfa Bank is positioning itself as a B2B2C supplier in the elderly care service industry, focusing on digital solutions that meet the urgent needs of care facilities [10]. - The bank has set ambitious goals for its pension finance business, aiming to significantly increase key performance indicators by 2029, including the number of clients served and the scale of pension fund management [11]. - Guangfa Bank is committed to providing credit support for quality projects in health and elderly care sectors, establishing tailored credit approval processes, and enhancing operational efficiency through top-level design [11].