股市赚钱效应：存款搬家，券商抢客

Core Viewpoint - The article discusses the recent trend of deposit "migration" from banks to non-bank financial institutions, driven by declining interest rates and the rising performance of the stock market, leading to increased deposits in non-bank financial sectors [1][5]. Group 1: Deposit Migration Trends - Recent data shows a significant increase in non-bank deposits, with a rise of 2.14 trillion yuan year-on-year, while household deposits decreased by 1.1 trillion yuan [4]. - The trend of deposit migration is reflected in the behavior of customers, with many transferring large deposits to banks that offer direct connections to securities investment accounts or investing in funds and other financial products instead of renewing deposits [2][4]. - The capital market's recovery and declining interest rates are identified as primary drivers for the shift of household deposits towards non-bank financial institutions [5]. Group 2: Bank Responses to Deposit Outflows - Banks are under pressure to retain deposits, with retail banking staff being urged to promote gold and interest rate coupons to keep personal deposits [7]. - There is a notable increase in the demand for large time deposit transfers, as investors seek to quickly access funds for stock investments [3]. - Banks are attempting to counteract deposit outflows by increasing corporate loans and encouraging businesses to open accounts for payroll and trade fund settlements [10][11]. Group 3: Impact on Securities Firms - Securities firms are experiencing a surge in client acquisition due to the influx of funds from migrating deposits, leading to increased competition among brokers [13]. - The stock market's performance has made it easier for brokers to meet their client acquisition targets, with many clients actively seeking investment opportunities in high-performing funds [14][15]. - However, the competitive landscape has intensified, with some brokers resorting to commission wars to retain high-net-worth clients, leading to potential risks of client loss [13][17].