Swatch发布致歉声明：已第一时间在全球范围内删除

Core Viewpoint - Swatch has faced significant backlash in the Chinese market due to a controversial advertisement featuring a model with "slanty eyes," leading to a public apology and the removal of related content [1][4][6]. Group 1: Company Performance - Swatch Group reported a sales decline of 11.2% year-on-year, with sales amounting to 3.059 billion Swiss francs for the first half of 2025 [7]. - The net profit plummeted by 88%, dropping from 147 million Swiss francs to 17 million Swiss francs, resulting in a net profit margin of 0.6%, down from 4.3% in the previous year [7]. - The Chinese market, historically a strong contributor, generated 2.63 billion Swiss francs in net sales in 2023, accounting for 33.3% of the group's total sales [8]. Group 2: Market Dynamics - Despite a 30% year-on-year sales decline in 2024, the Chinese market still represented 27% of Swatch Group's total sales [8]. - The CEO of Swatch Group highlighted opportunities arising from competitors like Seiko reducing their market presence in China, suggesting potential growth for Swatch [8]. - The company had previously anticipated a recovery in the Chinese market in the second half of the year, driven by improvements in e-commerce sales and inventory levels, although the recent advertising controversy may impact brand perception [8].