夜经济起势，商家订单多起来，汤包店都能开到凌晨三点

Core Viewpoint - The rise of "night economy" is becoming a significant consumer trend in China, with a notable increase in nighttime consumption and business operations extending into late hours [4][12]. Group 1: Night Economy Growth - 60% of consumer spending in China occurs at night, with major shopping malls generating over 50% of their daily revenue between 6 PM and 10 PM [4]. - In Shanghai, the total consumption in the night economy reached 880.09 billion yuan in June, marking a 3.3% year-on-year increase [4]. - The domestic night tourism expenditure is projected to reach 1.91 trillion yuan in 2024, reflecting a 21.7% increase from the previous year [6]. Group 2: Business Adaptation - Businesses are adapting to the night economy by extending operating hours, with some restaurants now open until 3 or 4 AM [3][6]. - A restaurant owner reported a 70%-80% increase in overall orders, with online orders significantly rising due to summer promotions and high temperatures [6][8]. - The average order value at night is higher, with customers often ordering more expensive items, indicating a shift in consumer behavior towards "emotional consumption" during nighttime [9]. Group 3: Challenges and Opportunities - Operating in the night economy presents challenges, including management difficulties and increased costs associated with delivery services [12][13]. - The number of businesses related to the night economy has surpassed 1.3 million, with approximately 90,000 new registrations this year, indicating a growing market [13][14]. - Young consumers are the primary drivers of night economy spending, with their preferences leaning towards quality, personalization, and cultural experiences [14].