Workflow
常州终于进球
21世纪经济报道·2025-08-17 07:38

Core Viewpoint - The article discusses how Changzhou leveraged the "Pen Stroke Defense War" during the Suzhou Super League to enhance its city image and promote local tourism and industries through creative marketing strategies and community engagement [4][14]. Group 1: Event and Community Engagement - Changzhou's football team achieved a significant victory in the ninth round of the Suzhou Super League, which sparked excitement and joy among fans [2]. - In response to the support from the public, Changzhou quickly launched six major gifts, including a lottery for fans, creating a celebratory atmosphere [3]. - The local government actively engaged in social media interactions, which helped bridge the gap between officials and the public, enhancing community participation [8][9]. Group 2: Marketing Strategies - Changzhou utilized the Suzhou Super League as a platform to promote local attractions and industries, including unique marketing campaigns like "9.9 yuan ticket + radish dry fried rice" [4][12]. - The city introduced themed events for each match, such as showcasing local cuisine and manufacturing, which significantly increased local tourism and engagement [11][12]. - The local government effectively responded to the "losing strokes" meme, turning it into a marketing opportunity that resonated with the public [9]. Group 3: Economic Impact - The influx of visitors due to the Suzhou Super League led to a notable increase in tourism, with key attractions receiving 533 million visitors in June, a 13.4% year-on-year increase [14]. - The local economy benefited from the event, with direct revenue from key tourist sites reaching 480 million yuan, reflecting a 10.7% increase [14]. - Changzhou's tourism consumption and visitor numbers have been the highest in the province since the start of the Suzhou Super League [14][15].