【转|太平洋食饮-蜜雪冰城深度】供应链壁垒与下沉红利双轮驱动，全球化打开长期空间

Company Overview - The company, known as a leader in the ready-to-drink beverage market, has over 45,000 stores globally, making it the largest in the industry [5][11] - It has undergone four phases of development, from its inception in 1997 to a global expansion phase starting in 2018 [5] - The product strategy focuses on high cost-performance, with prices mainly in the range of 6-8 yuan [8][9] Revenue Structure - The company's revenue is primarily derived from B-end business, with approximately 98% coming from the sale of goods and equipment to franchisees [15] - The revenue from overseas markets is increasing, with 2023 figures showing 92.7% from mainland China and 7.3% from outside [15] Performance Review - The company has shown rapid growth, with a revenue CAGR of 40.1% from 2021 to 2023, and a net profit CAGR of 28.2% during the same period [21] - The gross margin has stabilized around 30%, with a slight increase to 32% in the first three quarters of 2024 [21] Market Dynamics - The ready-to-drink tea market is in a growth phase, with a market size of 258.5 billion yuan, expected to reach 312.7 billion yuan by 2024 [30] - The market is characterized by a few dominant players, with the top five brands holding a market share of 46.9% [32] Competitive Landscape - The industry is highly concentrated, with the company holding a significant market share, outperforming competitors like Gu Ming and Cha Bai Dao [32] - The company has a strong presence in lower-tier cities, with 57.2% of its stores located in third-tier and below markets [11][41] Supply Chain and Expansion - The company employs a light asset model with high turnover, allowing for rapid expansion, particularly in lower-tier markets [11][38] - The supply chain is vertically integrated, covering 70% of core raw materials through self-production [37] Management Structure - The company is controlled by the Zhang brothers, who hold a combined 86.46% of the shares, ensuring stable governance [24][27] - The management team is focused on strategic planning, brand operation, and supply chain optimization [27][28]