Core Viewpoint - The article discusses the contrasting trajectories of Dong Yuhui's new venture "With Hui Along" and his former company Dongfang Zhenxuan, highlighting the significant financial success and market performance of both entities since Dong's departure from Dongfang Zhenxuan [1][3][48]. Group 1: Financial Performance - Dong Yuhui's new company "With Hui Along" reportedly generates an annual income of 2 to 3 billion yuan, a stark contrast to his previous financial struggles while at Dongfang Zhenxuan [2][7]. - Dongfang Zhenxuan's stock price surged by 229% after Dong Yuhui's departure, leading to a market capitalization increase of over 25 billion HKD [3][12]. - As of August 15, 2023, Dongfang Zhenxuan's stock price had increased by approximately 248% since July 2023, and by 357% since Dong Yuhui's exit [13][14]. Group 2: Market Position and Growth - "With Hui Along" has surpassed Dongfang Zhenxuan in terms of fan base, with over 30 million followers compared to Dongfang Zhenxuan's 28 million [17][21]. - The average online audience for "With Hui Along" is significantly higher, reaching 33,300 compared to Dongfang Zhenxuan's 5,246 [23][24]. - "With Hui Along" has consistently ranked first in sales for three consecutive months, while Dongfang Zhenxuan did not make it into the top ten during the same period [26]. Group 3: Business Strategy and Challenges - "With Hui Along" is exploring new business directions, including launching a vertical content account "Lan Zhi Chun Xu," which has shown promising initial results [27][29]. - Despite its success, "With Hui Along" faces challenges such as slowing fan growth, which could impact future sales conversion rates [31][33]. - Dongfang Zhenxuan aims to establish itself as a product technology company with supply chain management capabilities, but it faces hurdles in quality control and member experience compared to competitors like Sam's Club [36][40].
否认年收入二三十亿,但董宇辉早已将东方甄选甩在身后
凤凰网财经·2025-08-17 12:44