中国基金报·2025-08-17 13:52Core Viewpoint - The article discusses the significant upgrades in securities trading apps by brokerages in response to the increasing activity in the A-share market, emphasizing the integration of AI to enhance user experience and meet the evolving needs of Generation Z investors [2][4]. Group 1: Market Activity and Brokerage Response - The A-share market has seen a notable increase in activity, prompting brokerages to focus on upgrading their trading apps, which are frequently used by investors [2][4]. - Leading brokerages are adopting an "All in AI" strategy, with firms like Guotai Junan launching the first fully AI-driven app to address issues related to app complexity and service standardization [4][5]. - The number of active users for securities apps is projected to reach 988 million by mid-2025, reflecting a year-on-year growth of 15.92% [5]. Group 2: AI Integration and Service Transformation - Brokerages are shifting from merely adding features to rethinking service delivery through AI, aiming to create platforms that are intelligent, user-friendly, and business-aware [4][5]. - AI capabilities are being leveraged to enhance user engagement and retention, with a focus on personalized investment services that adapt to individual user needs [5][6]. - The competition among brokerages is evolving towards a customer-centric service model, where the integration of AI throughout the app's processes is crucial for attracting and retaining users [5][6]. Group 3: Addressing Pain Points in Wealth Management - Brokerages are addressing key pain points in wealth management, such as limited service reach, inability to meet personalized investment needs, and inefficiencies in data processing [7][8]. - New AI-driven features are being introduced, such as deep dialogue capabilities and personalized investment advice, to enhance user experience and provide timely support [8][9]. - The development of a comprehensive intelligent system for capturing user needs and dynamically adjusting investment strategies is being prioritized by brokerages [8][9]. Group 4: Catering to Generation Z - Generation Z, comprising approximately 300 million individuals in China, is reshaping brokerage services with their unique preferences for scene-based, personalized, and interactive investment experiences [11][12]. - Brokerages are focusing on creating engaging and practical AI functionalities that resonate with younger investors, emphasizing a non-intrusive interaction style [11][12]. - Innovative platforms targeting Generation Z, such as Guangfa's Yuan Shi Gu app, are being developed to attract younger clients through gamified and educational approaches [11][12].