“8·18”，又来了！

Core Viewpoint - The "8·18 Financial Festival" has evolved into an important event for investor education and client service in the fund industry, emphasizing the need for rational investment and long-term financial planning amidst market fluctuations [10]. Group 1: Event Characteristics - This year's "8·18 Financial Festival" features a significant increase in AI integration, with technologies like AI models and digital human live broadcasts being widely utilized [3]. - The festival has shifted focus from mere traffic generation to value-driven engagement, prioritizing investor education and the promotion of long-term investment concepts [5]. - Fund companies are leveraging AI to create engaging content, such as digital humans delivering professional insights and AI-generated multimedia materials to enhance investor communication [5]. Group 2: Activities and Initiatives - Longcheng Fund has launched activities centered on "rational investment," focusing on investment knowledge dissemination and promoting systematic investment plans through engaging formats like comic series [5]. - Bosera Fund has organized creative events, including "Exploring AI Exhibitions" and "Wealth Life Summer Camps," and collaborated with media to produce educational videos on technology [6]. - Nuon Fund continues to promote its "Nuon Return Day" series, featuring daily live broadcasts and fund manager columns to engage with investors [7]. Group 3: Educational Goals - Fund companies aim to use the "8·18 Financial Festival" as a platform to convey distinctive educational content, fostering a financial ecosystem that is broad, deep, and warm [10]. - Bosera Fund emphasizes the importance of helping investors recognize investment opportunities while understanding the essence of investing, encouraging a long-term perspective on market and sector opportunities [11]. - Nuon Fund focuses on building a trust-based ecosystem through open communication and mutual learning with investors, especially in a recovering market [11].