1.2亿只猫狗，养得出多家上市公司，却养不出一家国民品牌

Core Viewpoint - The pet economy in China is rapidly evolving, transforming pets from mere companions to family members, leading to significant market growth and investment opportunities in various sectors [5][6][8]. Industry Overview - The pet economy in China has seen a shift from strict regulations in the 1980s to a more supportive environment post-2000, allowing for increased pet ownership and market growth [8][10]. - The number of pets in urban areas is projected to exceed 120 million by the end of 2024, with the pet consumption market expected to reach 300.2 billion yuan, reflecting a year-on-year growth of 7.5% [13][14]. Company Insights - Youpai Technology, which started as an OEM for pet products, has shifted focus to its own brands, with pet diapers and related products accounting for nearly 74% of its revenue by August 2024 [5][10][14]. - The company has seen its overseas revenue increase from 46.69% to 62.51% over three years, indicating a strong reliance on international markets for growth [14]. - Domestic brands like Guobao Pet have begun to capture market share from established foreign brands, with Guobao achieving a revenue of 5.245 billion yuan in 2024, a 21.2% increase year-on-year [16][17]. Market Dynamics - The pet food market is projected to reach 158.5 billion yuan in 2024, making up 52.8% of the overall pet economy, with a notable shift towards domestic brands offering competitive pricing [16][20]. - The pet medical sector is also gaining traction, with companies like Pulaike reporting high profit margins on pet pharmaceuticals, indicating a lucrative opportunity in this segment [20][21]. Competitive Landscape - Despite the growth potential, the Chinese pet market lacks a dominant "national brand," with local companies still in the early stages of brand establishment compared to global giants like Mars and Nestlé [22][23]. - The market is characterized by a mix of established players and new entrants from various industries, including pharmaceuticals and electronics, indicating a trend of cross-industry investment in the pet sector [24]. Future Trends - The rise of smart pet products and innovative solutions is reshaping consumer expectations, with companies leveraging technology to create new market demands [24].