潘多拉拟大规模关店、裁员

Core Viewpoint - Pandora A/S is facing significant challenges in the Chinese market, leading to a decision to double the number of store closures from 50 to 100 and initiate large-scale layoffs in the region [2][3]. Group 1: Company Performance - In Q1 2025, Pandora's sales in China were only 96 million Danish kroner, a decline of 11% compared to 2023 [2]. - In Q2 2025, comparable sales in the Chinese market dropped by 15%, while the overall group saw a 3% increase in comparable sales during the same period [2]. - From 2019 to 2025, Pandora's revenue share in China fell from 9% to 1% after several years of decline [2]. Group 2: Market Trends - The decline of Pandora in China is attributed to changing consumer preferences, with younger consumers prioritizing "value retention" in their purchasing decisions [3]. - Local brands like Lao Pu Gold are gaining popularity due to their perceived value and collectible nature, contrasting with Pandora's reliance on materials that require frequent repairs [3]. Group 3: Global Performance - Despite challenges in China, Pandora's overall revenue, particularly in the U.S. market, continues to show growth, driven by strong demand, especially during events like Mother's Day [4]. - In Q2, the company's revenue reached 7.075 billion Danish kroner, up from 6.771 billion Danish kroner in the same period last year [4]. - The operating profit (EBIT) for Q2 was 1.287 billion Danish kroner, slightly down from 1.338 billion Danish kroner year-on-year [4].