年入22亿元，深圳冲出3D打印第一股

Core Viewpoint - The article highlights the growth and success story of Creality, the world's largest consumer-grade 3D printing company, which has recently submitted its IPO application to the Hong Kong Stock Exchange. The company has achieved significant market share and revenue growth, primarily driven by its innovative products and overseas expansion strategy [2][3][15]. Company Overview - Creality was founded in 2014 by four young entrepreneurs who recognized the potential of the 3D printing market in China, which was heavily reliant on imported equipment at high prices [5][6]. - The company started with a modest investment of 300,000 yuan and initially focused on OEM production to gain experience [6]. Financial Performance - Creality has achieved annual revenue exceeding 2.2 billion yuan, with a compound annual growth rate (CAGR) of 30% projected from 2022 to 2024 [3][18]. - The company holds a 28% market share in the global consumer-grade 3D printing products and services market, making it the leader in this sector [3][18]. Product Development and Market Strategy - The flagship product, the Ender-3, has sold over 3 million units and remains a top seller in the 3D printing market [8][9]. - Creality has transitioned from an OEM to a self-branded company, launching its own brand, CREALITY, in 2019 [9][14]. - The company has diversified its product offerings to include 3D printing consumables, scanners, and laser engraving machines, with significant growth in these areas [19][21]. Market Expansion - Approximately 70% of Creality's revenue comes from overseas markets, with North America accounting for 30% and Europe for 23% [17][18]. - The company has established a wide distribution network with over 2,000 dealers globally and has effectively utilized social media for marketing [10][12]. Research and Development - Creality has consistently increased its R&D investment, reaching 150 million yuan in 2024, which is 6.5% of its revenue [24]. - The company employs a skilled workforce, with 10.6% holding master's degrees or higher, focusing on innovation in product development [24]. Future Outlook - The global market for consumer-grade 3D printers is projected to reach $16.9 billion by 2029, with a CAGR of 33%, driven by advancements in AI technology [26]. - Creality plans to use the funds raised from its IPO for product and technology development, strategic partnerships, and enhancing its cloud services [15][26].