券商中国·2025-08-18 15:25Core Viewpoint - The article emphasizes the importance of the "One Company One County" and "Hundred Enterprises Hundred Villages" initiatives in promoting rural revitalization and enhancing the effectiveness of assistance programs through strategic partnerships and community engagement [1][3]. Group 1: Event Overview - On August 18, Guotai Junan, in collaboration with Shanghai Vegetable Group, hosted the first "818·Help One Help" public welfare cultural festival and consumption assistance market, aiming to strengthen rural revitalization efforts [1]. - The event was attended by over 130 participants, including company leaders, local government officials from ten paired assistance counties, and representatives from various organizations [1]. Group 2: Partnership Model - The company introduced a new partnership model termed "One General, One Division, One County," focusing on long-term and fundamental assistance to enhance local industry capabilities and self-sufficiency [3]. - The model emphasizes cooperation for mutual benefit, establishing regular communication mechanisms, and expanding the influence of the "Financial for Good" ecosystem through collaboration with government, universities, and enterprises [3]. Group 3: Fund Establishment - A "Guotai Junan Rural Revitalization Special Fund" was established with an initial scale of 10 million yuan to support the development of potential local specialty industries in paired counties [8]. - The fund aims to provide resources and opportunities for local agricultural products through initiatives like the "Hundred Counties Hundred Products" program [8]. Group 4: Community Engagement - The event featured a public welfare market showcasing over 100 specialty products from the ten paired counties, utilizing an online and offline model to encourage employee participation [10]. - A charity sale was organized across four company locations to support the "Wish House" project for hope primary schools, aiming to fulfill children's new semester wishes [12]. Group 5: Historical Context and Future Plans - Since 2017, Guotai Junan has developed a "Five-in-One" assistance model encompassing finance, industry, education, intelligence, and culture, with various projects aimed at rural revitalization [17]. - The company plans to focus on local needs and leverage its capabilities to enhance cultural leadership, industry characteristics, and brand development, contributing further to rural revitalization efforts [17].