辛巴为何突然“不播了”？单场21亿销售神话终结

Core Viewpoint - The article discusses the permanent exit of the popular live-streaming host Xinba from the live commerce industry due to health issues, marking the end of a controversial and impactful career in the sector [1][2][4]. Group 1: Exit Announcement - Xinba announced his permanent withdrawal from the live-streaming industry during the "818 Fan Festival" on August 18, citing health crises as the primary reason [1][7]. - He revealed that he was diagnosed with bronchitis at the age of 24 and that his lung condition is equivalent to that of a 95-year-old, warning that he has only 8-10 years left to live without proper treatment [7][8]. - This marks Xinba's third "retirement" announcement, with previous instances occurring in 2021 and 2024, indicating a complex relationship with his career and responsibilities [8]. Group 2: Career Overview - Xinba's journey from a rural background to becoming a leading figure in live commerce is highlighted, showcasing his rise from a struggling youth to a billionaire [4][20]. - He initially gained attention in 2014 by selling products through social media, eventually partnering with his wife, Chuxue, to build the XinXuan Group, which became a significant player in the live commerce space [12][19]. - His peak came in 2019 when he achieved a record sales figure of 2.1 billion during a single live-streaming event, surpassing other prominent figures in the industry [14]. Group 3: Business Transition - Following his exit, Xinba transferred his account with 100 million followers to his wife, Chuxue, who will take over the management of XinXuan Group [5][19]. - Chuxue has been associated with multiple companies, although many have been dissolved, indicating a potential shift in their business strategy [17]. - The couple also holds shares in a listed company, Guangxi Xinxunda Technology Group, which adds a layer of complexity to their business endeavors post-Xinba's retirement [19].