Core Viewpoint - The article emphasizes the importance of the "One Company One County" and "Hundred Enterprises Hundred Villages" initiatives in promoting rural revitalization and enhancing the effectiveness of assistance programs through collaborative efforts between Guotai Junan and its strategic partners [1][3]. Group 1: Event Overview - On August 18, Guotai Junan, in collaboration with Shanghai Vegetable Group, hosted the first "818·Help One Help" public welfare cultural festival and consumption assistance market, attended by over 600 employees both online and offline [1]. - The event included participation from various government and corporate representatives, highlighting the collective effort in rural support initiatives [1]. Group 2: Partnership and Commitment - Guotai Junan's chairman, Zhu Jian, highlighted the company's historical interactions with the ten paired counties, emphasizing the commitment to rural revitalization and the social impact achieved [3]. - The company aims to implement a "One Total One Division One County" model to strengthen partnerships, enhance local industry capabilities, and promote mutual benefits through regular communication [3]. Group 3: Financial Support Initiatives - A "Guotai Junan Rural Revitalization Special Fund" was established with an initial scale of 10 million yuan to support the development of potential local industries in the paired counties [8]. - The launch of the "Hundred Counties Hundred Products" initiative aims to expand sales channels for agricultural products from the paired regions [10]. Group 4: Community Engagement - The event featured a public market showcasing over a hundred specialty products from the ten paired counties, utilizing an "online + offline" model to engage employees in the initiative [12]. - Guotai Junan organized charity sales in four workplaces to support the "Wish House" project for hope primary schools, aiming to fulfill children's new semester wishes [15]. Group 5: Long-term Strategy - Since 2017, Guotai Junan has developed a "five-in-one" assistance model focusing on finance, industry, education, intelligence, and culture, with various projects aimed at supporting rural revitalization [21]. - The company plans to continue focusing on local needs while leveraging its capabilities to enhance cultural leadership and brand development, contributing to comprehensive rural revitalization efforts [21].
金融向善帮一帮，启新聚力共振兴——国泰海通举办首届“818·帮一帮”公益文化节暨消费帮扶公益集市