铂爵旅拍的敌人，不是结婚率

Core Viewpoint - The crisis faced by Bojue Travel Photography is attributed not only to macroeconomic factors but also to inherent issues within the business model, particularly its inability to scale effectively in a non-standardized service industry [5][8][10]. Group 1: Business Overview - Bojue Travel Photography was founded in 2011 by Xu Chunsheng, who previously operated two photography studios and identified the travel photography market as a blue ocean opportunity [7]. - At its peak, the company expanded globally and sponsored various reality shows, significantly increasing its brand visibility [8]. - However, since 2020, the company has experienced prolonged losses, leading to its eventual collapse, indicating that a blue ocean market does not guarantee success [8][10]. Group 2: Business Model Challenges - The travel photography business is asset-heavy, requiring significant investment in locations, equipment, and personnel, which increases operational costs [10]. - The nature of wedding photography is low-frequency and non-recurring, making it a one-time service with high customer acquisition costs, further complicating profitability [10][12]. - The lack of standardization in services leads to difficulties in scaling, as each customer has unique preferences that cannot be easily standardized [11][12]. Group 3: Comparison with Other Models - Other service industries, such as medical aesthetics, have found ways to standardize processes, allowing for scalability, unlike the travel photography sector [14][22]. - Companies like Flytographer have adopted a platform model, matching photographers with clients without incurring high operational costs, demonstrating a more sustainable business approach [22][23].