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一条评测引发的互撕大戏:徕芬的中产平替剧本,为何越写越崩?
凤凰网财经·2025-08-19 06:10

Core Viewpoint - The article discusses a public dispute between the founder of Leifen, Ye Hongxin, and former employee Pan Jian, triggered by a product review that questioned Leifen's pricing and technology compared to competitors like Feike. This incident highlights the challenges and controversies within the industry, particularly regarding third-party evaluations and the competitive landscape of affordable alternatives [1][2][3]. Group 1: Dispute Overview - The conflict began with a review by blogger Lou Bin, who claimed that Leifen's 699 yuan razor could not compete with Feike's 399 yuan model, citing Feike's technological advantages and Leifen's high pricing [2]. - Ye Hongxin responded aggressively, accusing Pan Jian of unethical practices during his employment, including inflating costs for collaborations and hinting at undisclosed financial arrangements behind the review [6][7]. - Pan Jian countered by alleging that Ye had promised him a 5% equity stake before the company went public, which he claims was not honored, leading to a cash settlement of only 5 million yuan [7][8]. Group 2: Market Dynamics - The article outlines the rise of Leifen in the high-speed hair dryer market, positioning itself as a cost-effective alternative to premium brands like Dyson, with sales reaching 1 billion yuan shortly after launching its first product [9][12]. - Leifen's marketing strategy focused on content-driven campaigns that emphasized affordability and technological accessibility, allowing it to capture significant market share and achieve sales of over 15 billion yuan by 2022 [12][16]. - However, the emergence of lower-priced competitors has intensified market competition, with brands like Feike and others introducing high-speed dryers at prices below 200 yuan, leading to a 34.4% decline in average industry prices [16][20]. Group 3: Challenges Ahead - Leifen faces multiple challenges, including quality control issues that have resulted in numerous consumer complaints and safety concerns, which could impact its brand reputation and sales performance [19][20]. - The company is attempting to diversify its product offerings beyond hair dryers, including electric toothbrushes and shavers, but these new products have faced criticism for lacking originality and quality [20]. - As the market shifts towards cheaper alternatives, Leifen must address quality and innovation to maintain its competitive edge, as consumer expectations evolve beyond just low prices to include reliability and safety [20].